UGC for sustainable & ethical self-care brands
YULIYA – EN · RU · DE · IT
Focus:
Helping purpose-driven brands in feminine care, skincare and body care become the most visible, trusted, and preferred choice in their market.
Mission:
Empower women to build healthier, more mindful routines that care for both their well-being and the planet.
About me:
I’m a Germany-based UGC creator, model, and sustainability advocate with a background in ESG and Climate Tech marketing.
Formula:
Sustainability expertise
+ years of modeling
+ marketing know-how
= relatable UGC that builds trust with eco-conscious women.
CONSCIOUS STORYTELLING –
Why, What, How
Ethical and sustainable brands need a different approach to UGC.
Today, consumers buy into values, trust, and the story behind a brand. Eco-conscious consumers go further. They evaluate sustainability claims and brand’s actions.
Why?
Because they are increasingly overwhelmed by responsibility and guilt1.
What to do?
Shift the focus from Guilt to Confidence.
“You are making a better choice”
How?
Real stories, community experiences, and social proof help consumers feel connected and reduce uncertainty2 → Relatable UGC. Best, combining Storytelling with Education (complex made simple) and Proof.
Ethical brands grow through trust, not pressure.
They build long-term relationships by communicating authentically and naturally (organic style)3.
If you want UGC that feels organic, credible, and aligned with your values while respecting the “Empowering Consumers for the Green Transition” rules and advertising regulations, let’s collaborate.
*Click on triangles to expand
HOW DOES COLLABORATION WITH ME LOOK LIKE?
→Reach out mail to contact@climatree.net
→ Discovery call
→ Concept & brief
→ Filming & editing
→ Delivery
→ Revision
WHO I WORK WITH
I collaborate with businesses aligned with conscious consumption, slow living and sustainable alternatives.
Examples include:
sustainable lifestyle brands
conscious wellness & wellbeing
ecological products
self-sufficiency & outdoor concepts
ethical startups
educational initiatives
regenerative / environmentally conscious businesses
mission-driven founders & personal brands
Not a fit
I do not collaborate with industries or brands that significantly contribute to environmental or social harm, including fast fashion, extractive industries, harmful corporate practices, or misaligned global consumer models.
SERVICES
UGC Video Content / Organic Style
Creator-style content designed for:
Instagram Reels
TikTok-style vertical video
Other brand social channels
Formats include:
Product Storytelling, Voice-over Videos
Lifestyle content, UGS Photos
Talking-head Videos, How to Videos
Product Showcasing
Authentic Product Integration
Travel, Vlogs
Services upon request:
Alternative hooks (e.g. One video – 3 hooks, ABC-testing)
Additional revisions
Raw material
CONTENT STYLE
Conscious Brand Storytelling
Narrative-driven content focused on:
sustainability communication
conscious consumption
environmental awareness
educational / value-based messaging
My creative approach is rooted in slow living, authenticity, conscious consumption, nature-based aesthetics, human connection,outdoor / real-life environments.
Production style: smartphone-based, natural, accessible and relatable.
UGC USAGE RIGHTS & CONTENT LICENSING
Every UGC package includes organic usage rights for your brand’s own channels.
Paid advertising, extended licensing, and additional usage rights are available as add-ons.
Share where the content will be used, and I’ll tailor the licensing to your campaign needs.
LANGUAGES
RU / EN / DE / IT
Russian — native
English — professional
German — conversational
Italian — conversational
One creator, four languages — launch across Europe without hiring four separate creators.
Options include:
✓ speaking on camera
✓ voiceover narration
✓ multilingual adaptation (subtitles)
✓ low-speech / visual storytelling formats
COLLABORATION OPTIONS
Remote
Remote Product Collaborations: Products shipped for content production.
PACKAGES
Trial Project €120
Starter (Trial Project) €120 – €180
1 vertical video (15–45 sec)
edited delivery
voiceover + captions
natural storytelling format (organic social media usage)
1 revision round
organic usage rights
Storytelling Package
multiple vertical videos (15–45 sec)
edited delivery
voiceover + captions + talking-head + visual storytelling
natural storytelling format (organic social media usage)
1 revision round
supporting photos
Conscious Brand Collaboration
For deeper collaborations and mission-aligned partnerships.
Affiliate / Ambassador Collaborations: Possible for brands and products with strong personal alignment.
Can include:
content concept development
educational storytelling
multilingual adaptation
usage rights
longer-term collaboration options (ambassador)
*Pricing vary depending on complexity, travel, deliverables and licensing.
UGC Portfolio
Feminine Care / Skin Care / Body Care / Healthy Lifestyle
Content built to communicate your values credibly, not just look green.
